News

water sports

  • Looking to Try Something New in 2024? Paddleboarding is a Great Choice!

    Happy New Year from all of us at Yup Sup Life! As we embrace the fresh start that 2024 offers, it's the perfect time to consider trying new activities and embracing exciting adventures. This year, we encourage you to explore the rapidly growing world of water sports, particularly the serene and ... View Post
  • Behind the Business: Yup Sup Paddleboards and Beach Boutique

    Our founder explains Yup Sup's dual business model: water sports rentals and retail beach boutique. View Post
  • Happy International Women's Day - Women of SUP

    There are a lot of amazing women working in their chosen profession around the world. Today we give a nod to four pursuing their passion in the water. From France to the US, these women are strong, smart, innovative, and driven. They make waves in their industry every day. 🌊 Literally. April Zil... View Post
  • SUP Adventures: Paddle Through an Abandoned Mine

    Would you paddle in a flooded limestone mine that has been abandoned for nearly a century? The Gorge Underground, located in the Red River Gorge in Rogers, Kentucky, is offering guests a chance to paddle through a cavernous former mine. Looks pretty cool to us! Check out the entire story for det... View Post