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Yup Sup LLC and SUP YO Adventures are pleased to announce an exciting new collaboration to redefine paddleboarding and yoga experiences in the Marshfield area of the South Shore. Beginning June 1, 2024, at Yup Sup, Marshfield, the companies will offer an unparalleled fusion of stand-up paddleboar... View Post -
Happy New Year from all of us at Yup Sup Life! As we embrace the fresh start that 2024 offers, it's the perfect time to consider trying new activities and embracing exciting adventures. This year, we encourage you to explore the rapidly growing world of water sports, particularly the serene and ... View Post -
Our founder explains Yup Sup's dual business model: water sports rentals and retail beach boutique. View Post -
There are a lot of amazing women working in their chosen profession around the world. Today we give a nod to four pursuing their passion in the water. From France to the US, these women are strong, smart, innovative, and driven. They make waves in their industry every day. 🌊 Literally. April Zil... View Post -
Would you paddle in a flooded limestone mine that has been abandoned for nearly a century? The Gorge Underground, located in the Red River Gorge in Rogers, Kentucky, is offering guests a chance to paddle through a cavernous former mine. Looks pretty cool to us! Check out the entire story for det... View Post
