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Thank you to the community of South Shore, Massachusetts for voting Yup Sup into the finals for the Best of the South Shore Awards. We could use your daily votes now through March 15 to clinch the wins of Best Activewear Shop and Best Swimwear. Thank you for your continued support.
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Happy New Year from all of us at Yup Sup Life! As we embrace the fresh start that 2024 offers, it's the perfect time to consider trying new activities and embracing exciting adventures. This year, we encourage you to explore the rapidly growing world of water sports, particularly the serene and ... View Post -
An easy way to get what you want this holiday season. View Post -
This Thursday, shop with us from 6-8 p.m. and help support local elementary school Eames Way 5th grade class! We'll be donating 10% of all sales during those hours to their PTO. Sip and shop while you get a first look at our new holiday jewelry, apparel, and home decor! Online orders between thes... View Post -
Happy Women's History Month! We would be remiss to not mention that the the first person to paddleboard was a woman! In "Surfing: A History of the Ancient Hawaiian Sport" written by Ben Marcus, an overview of the history of surfing mentions Lizzie Armistead as the first person to stand on a surf... View Post
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