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Happy New Year from all of us at Yup Sup Life! As we embrace the fresh start that 2024 offers, it's the perfect time to consider trying new activities and embracing exciting adventures. This year, we encourage you to explore the rapidly growing world of water sports, particularly the serene and ... View Post -
Thanks to you, we are finalists in two categories in 2023 Best of the South Shore Awards (BOSS) from South Shore Home Life & Style! PLEASE VOTE FOR US IN THE FINALIST ROUND FOR: 1) Best Entertainment/Outdoor Adventure Why Us? We brought a unique adventure to the South Shore, ma... View Post -
Our founder explains Yup Sup's dual business model: water sports rentals and retail beach boutique. View Post -
Would you paddle in a flooded limestone mine that has been abandoned for nearly a century? The Gorge Underground, located in the Red River Gorge in Rogers, Kentucky, is offering guests a chance to paddle through a cavernous former mine. Looks pretty cool to us! Check out the entire story for det... View Post
