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Our founder explains Yup Sup's dual business model: water sports rentals and retail beach boutique. View Post -
"Life + Water = Happy is the winning combination for Yup Sup in Marshfield, Massachusetts." Seaside Retailer calls our retail boutique and water sports rental business model a "SUP-er combination." Read the full story. View Post -
Boston Magazine included Yup Sup in its July "Best of Boston" issue: Ditch the dinged-up boogie board and clear some space in your garage. These New England artisans know how to help you ride the waves in style. View Post -
Marshfield Today features Yup Sup. "The Yup Sup brand extends well beyond the windows into the community."View Post -
Yup Sup is not only the Editor's Pick for Best Paddleboard Rentals here on the South Shore of Massachusetts, but our board graces the cover of the BOSS issue, which features over 225 winners of readers' and editors' favorites! View Post
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