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  • Specialty Paddleboard Shop and Beach Boutique Opens in Marshfield

    Located Directly on the South River, Patrons Can Rent and Go FOR IMMEDIATE RELEASE – MARSHFIELD, MA –  March 26, 2021 – Yup Sup, a specialty paddleboard company encouraging a positive, vibrant, and active lifestyle on the water, announces its first rental and retail location on the South River in... View Post
  • Happy International Women's Day - Women of SUP

    There are a lot of amazing women working in their chosen profession around the world. Today we give a nod to four pursuing their passion in the water. From France to the US, these women are strong, smart, innovative, and driven. They make waves in their industry every day. 🌊 Literally. April Zil... View Post
  • SUP Adventures: Paddle Through an Abandoned Mine

    Would you paddle in a flooded limestone mine that has been abandoned for nearly a century? The Gorge Underground, located in the Red River Gorge in Rogers, Kentucky, is offering guests a chance to paddle through a cavernous former mine. Looks pretty cool to us! Check out the entire story for det... View Post